Curriculum
- Skills and Perspectives for Effective Leadership
- Economic Analysis for Business Leaders
- Analytical Tools for Decision Making
- Financial Accounting and Reporting
- Managerial Finance
- Marketing Management
- Marketing Strategy
- Operations Management
- Information Technology and Strategy
- Negotiations
- Financial Analysis and Cost Management
- Strategic Management
- Legal and Regulatory Issues
- Global Management Strategy
- Service Operations Management
- International Residency
Skills and Perspectives for Effective Leadership
Focuses on the development of fundamental leadership skills, such as self-awareness, strategic thinking, creating a motivating environment, empowerment and delegation, managing change, and team processing. A key objective is to provide participants with a full evaluation of their current leadership style and potential and, by interacting one-on-one with a personal leadership coach, to develop an individualized action plan for improving and broadening leadership capability.
Economic Analysis for Business Leaders
Introduces the basic tools of microeconomics and macroeconomics to analyze management decisions and competitive strategies of firms in a market economy. Microeconomic concepts of supply and demand, production, cost, and market structure are combined with macroeconomic issues related to fiscal and monetary policy to form a solid understanding of the relationship between the structure and performance of the business firm and the economic environment is which it operates.
Analytical Tools for Decision Making
Enhances the analytical skills of business managers who must make decisions based on quantitative data, in particular in environments characterized by significant uncertainty. Topics of study include sampling, estimation and inference, regression, simulation, decision analysis, and constrained optimization.
Financial Accounting and Reporting
Addresses the basic concepts that underlie the preparation and use of accounting information utilized in the preparation of financial statements for shareholders and other external users. Topics of study include concepts of accounting (such as cash vs.. accrual), the format and content of financial statements, and interpretation of corporate annual reports.
Managerial Finance
Considers the responsibilities, concerns, and methods of analysis employed by corporate financial managers, and the role of financial markets and institutions in the modern economy. Topics of study include capital structure, dividend policy, asset evaluation, capital budgeting, risk analysis, and portfolio theory.
Marketing Management
Explores the foundation of strategic and tactical decision-making in marketing through intelligence gathering, environmental analysis, positioning of market offerings, and market segmentation. Topics of study include marketing management thinking, analyzing customers and competition, positioning strategy, product development, relationship logistics, and integrated marketing communications.
Marketing Strategy
The integration of marketing concepts and their application to strategic decision making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction.
Operations Management
Examines how operational processes can be designed and managed to ensure that goods are produced and services delivered in a timely manner with the cost and quality characteristics required by customers. Emphasis is place on effective decision-making to determine how people, facilities, inventories, and information can be managed to create and maintain competitive advantage for the firm. Topics of study include process analysis, operations planning and control, total quality management, and operations strategy.
Information Technology and Strategy
Explores the strategic use of information technology to support organizational goals and increase organizational performance. Provides an executive’s guide to information technology and network computing, as well as models for identifying strategic opportunities. Addresses issues important in creating and implementing an information strategy.
Negotiations
Focuses on processes for negotiating and resolving practical and ethical conflicts encountered in business environments. Emphasis is placed on achieving outcomes that are based on legitimate data, satisfy all parties’ interests, and include realistic and operational commitments. The role effective communications in building the desired relationship is also stressed.
Financial Analysis and Cost Management
Applies basic principles of finance to a broad array of management activities. Topics of study include financial forecasting with an emphasis on cash flows and financial needs, valuation of ongoing operations, evaluation of production alternatives, cost accounting systems, and advanced capital budgeting.
Strategic Management
Combines elements of traditional corporate strategy with principles of large-scale organizational change to produce an overview of strategic management as an organic process for adapting the firm to its changing environment. Topics of study include practical issues related to mental frameworks and human behavior, environmental and competitor analysis, and change implementation.
Legal and Regulatory Issues
Creates an enhanced level of awareness of many legal issues that directly impact the way that leaders conduct business. The course is designed to develop an understanding of legal and regulatory topics to gain an appreciation for the role of effective business/government relationships. Topics of study include legal institutions, contracts, public law, employees, and international law.
Global Management Strategy
A study of how managers formulate and implement global management strategies and learn to manage key environmental factors, such as politics and culture. Focus on strategic thinking with respect to the challenges implicit in managing the global corporation.
Service Operations Management
Explores best practices in the service sector by analyzing leading-edge firms and the strategies they employ to create and maintain competitive advantage. Emphasis is placed on the close coordination of marketing and operations in the design and implementation of service delivery processes. Topics of study include the importance of developing both human and technical skills among employees who represent the most critical point of contact between the service organization and its customers, and the role of technology in changing the nature of the service delivered and/or the way in which the service is delivered.
International Residency
Exposes participants to the business challenges and opportunities in selected countries. The program incorporates economic, political, social, cultural, and organization issues through a mix of lectures, guest speakers, site visits, and cultural excursions.
Atlanta
Today Atlanta is home of the world’s busiest airport and the third largest concentration of Fortune 500 companies in the nation. In the past 20 years alone, the population has doubled and Atlanta has become on of the top job producers in the nation. The proximity of Atlanta to Athens along with the Terry Executive Education Center provides Terry MBAs an advantage in participating in interviews, research and internships in the business center of the Southeast.
